The mission of the Vegan Trade Council is:
The animal-based product industries all have trade associations to advance their interests and to advocate for their products in the press, in legislative and regulatory affairs, and in the marketplace. These trade associations have been and continue to be effective, because they represent the views and dollars of their entire respective industries.
While there are a number of animal welfare groups that do engage in the activities cited above, the vegan product industry, as an industry, has had no trade association to date to rival the trade associations working on behalf of the animal-based industries.
The Vegan Trade Council will represent the vegan industry needs in the same vein as the animal-based industries.